As 2013 comes to a blessed finale - we recognize it's been a tough year for many folks, and more sympathetic we could not be - TexSho is working to be the leader in the method we're developing for the promotion of Texas entertainment.
The ultimate goal is to grow our industry and all of its segments. Period.
In a nutshell, dWOMMm, or digital Word Of Mouth Management marketing, is a technique we've devised by which we combine the underlying tactics of social media engagement strategy, content strategy, and traditional publicity & promotional strategies to deliver an intense high-impact low-cost "burst" campaign for independent films and new media projects. It works with or without a complete marketing campaign; at the beginning, middle, or end of the production; as a rescue effort; or soup-to-nuts.
As we continue to build out the framework, we've discovered a few things. One of those realizations is the nature of this blog. We'll probably never have a fancy website, though we are shopping around for another blogging solution. We can work on top of the TexSho brand, a cheaper option to an indie's marketing micro-budgets, though it is likelier more effective to develop and engage from their own brand.
Native content and activity - including shares, Likes, follows - gains organic reach within the platform/application, and that reach is about to get slapped with a price tag. Most importantly, not every single person is on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, or <insert hot new social technology here>. Think that's shocking? Then hang on, friends.
Here it is, and we know this is gonna simply blow you over with a feather.
Almost every person on Planet Earth is online, amid the Interwebs, riding the 'tubes. The blog is a single URL, a hyperlink, accessible through browsers and apps and mobile devices with fewer barriers to entry. You don't gotta sign in to get to www.texsho.com.
The blog is the single-source repository and re-distribution node of all of those links and all of that content TexSho is working to generate and curate.
So there it is.
Happy New Year, y'all.
We'll be talking to you real soon!